Need
Expekt Poker needed to run an aggressive campaign to get as many sign-ups (conversions) as possible in the Scandinavian market
Solution
We were able to analyze their business model and then identify their core target market. From there we set up a CPA campaign with them, confident that we could target their core audience and also get a positive response from them – the sale.
In the month of October alone, we were able to acquire almost 300 depositing players for Expekt Poker.
The success in acquiring customers for Expekt can be attributed to taking the time to analyze their product before hand and identifying who their customers are. From there, it was a matter of developing a good strategy to not only reach these customers – but to convince them make an action.
